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Random thoughts from the desk of Director Alan Muscat. Your random replies are welcomed.

Blog

To stand out, stand out.

22.12.13

Written by: Alan Muscat | Marketing, Advertising

In marketing a business it is a given that you want to stand out from the crowd.

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Quality commands respect

21.12.13

Written by: Alan Muscat | Business, Design

In most companies there is a continuous culture of driving down costs, and although this is very understandable, it can have negative consequences.

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A brand is a decision-making shortcut for busy people.

20.12.13

Written by: Alan Muscat | Branding

The thing we are all convinced of is that life is so much more busy and complex than it used to be 10, 20, 30 years ago – no doubt about it.

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Create your message then keep repeating it.

19.12.13

Written by: Alan Muscat | Marketing, Selling

Create a single clear marketing message to your customers. Once you have decided what that is, stick to it and keep repeating it. Why?

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Everyone is creative - yes you too!

18.12.13

Written by: Alan Muscat

I’ve met people who are convinced that they simply are uncreative. This is not true.

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