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Design Jazz

01746 767319 Graphic & Web Design

Random thoughts from the desk of Director Alan Muscat. Your random replies are welcomed.

Blog - Branding

A brand is a decision-making shortcut for busy people.

20.12.13

Written by: Alan Muscat | Branding

The thing we are all convinced of is that life is so much more busy and complex than it used to be 10, 20, 30 years ago – no doubt about it.

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Building your brand doesn't take millions, it takes imagination.

13.12.13

Written by: Alan Muscat | Branding

That statement is from the pen of Harry Beckwith in his book ‘Selling the Invisible’, which I highly recommend to anyone in a service business.

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Clarity, Consistency and Simplicity are the 3 keys to a good brand.

10.12.13

Written by: Alan Muscat | Branding

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Lovingly develop your brand and it will love you back.

09.12.13

Written by: Alan Muscat | Branding, Business

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Almost nothing beats a brand.

08.12.13

Written by: Alan Muscat | Branding, Marketing

When pitting a known brand against an unknown name, the known brand will be chosen 70-90% of the time.

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