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Design Jazz

01746 767319 Graphic & Web Design

Random thoughts from the desk of Director Alan Muscat. Your random replies are welcomed.

Blog - Branding

Every £100 spent on design increase turnover by £225.

06.12.13

Written by: Alan Muscat | Branding, Marketing, Business, Design, Advertising

That’s according to statistics gathered by The Design Council of Great Britain.

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Aston Martin: brand perfection.

11.09.13

Written by: Alan Muscat | Branding, Marketing

Not many companies have achieved the luxury of being in total control of the perception of their brand. Many companies are too small to be able to get the kind of exposure required to express the values of the their brand, while some companies are so big and unwieldy that their brand has a life of its own and can’t be easily controlled.

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To re-brand or not to re-brand that is the critical question.

18.04.12

Written by: Alan Muscat | Design Jazz, Branding

Never change your brand imaging unless there is a major reason to do so. Being ancient is not a good enough reason.

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