Words are powerful, but people prefer pictures.
We are not born able to read, but we can respond to pictures. We learn to read through hard work. Even though we don’t realise it, our brains still have to work hard to read something, but it finds it easy to ‘read’ a picture. And a picture can deliver mood, humour and information in one instant package, whereas it would take a lot of words to do the same.
In your advertising allow pictures to say most of your words.