Design Jazz

01746 767319 Graphic & Web Design

That statement is from the pen of Harry Beckwith in his book ‘Selling the Invisible’, which I highly recommend to anyone in a service business.

Building your brand doesn't take millions, it takes imagination.

13.12.13

Written by: Alan Muscat | Branding

That statement is from the pen of Harry Beckwith in his book ‘Selling the Invisible’, which I highly recommend to anyone in a service business. And he’s right; building a brand is very important to a successful business and you can spend an awful lot of money doing so. However, if you haven’t got a lot of money you have to use imagination instead. That means brainstorming alternative ways of getting your brand noticed and talked about. OK it’s easier said than done, but I didn’t say you wouldn’t have to work at it, the fact that it takes thought and effort means the opportunities are there because everyone else can’t be bothered, or can’t think. So how about sharing some of your ideas here?

Submit a comment