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Simplicity is the ultimate sophistication


Written by: Alan Muscat | Design

Simplicity is sophisticated because it communicates refinement and intelligence whilst looking like it isn’t trying hard at all.

Designing something to be or look simple is very hard. When we design a logo, for example, it can be very hard work to get the logo to look so simple that even the client thinks that they could have done it ;)

Complex products have no sophistication.

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