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Written by: Alan Muscat | Marketing

Everyone in the company, from the cleaner to the man at the top, can be communicating positive messages about the company whilst at work and outside of work. What you need to do is encourage them to do so, and to give them good reason to do so, after all, no one is going to say good things about a company if they are unhappy working there, or if they know that the company’s products are rubbish. Help them to be proud of what their company does and encourage them to communicate their pride.

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